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How to Shoot Video That Doesn't Suck

How to Promote Your Product Using Video (p. 192)

From How to Shoot Video that Doesn’t Suck, Page 192: If you want to intrigue a potential customer into learning more, you’ll need a big idea and plenty of entertainment value. A great video grabs your attention even when you have no interest …(Read the rest)

Shoot Video that You Love (p. 26)

From How to Shoot Video that Doesn’t Suck, Page 26: Brandon Hardesty (www.brandonhardesty.com) has made a YouTube career reenacting scenes from movies in his basement, with Brandon playing all the parts.  He’s not joking– he performs with passion, giving it everything he’s …(Read the rest)

Short Shots Add Up (p. 106)

Cutting makes us pay attention. Each cut to a new shot forces our brains to figure out what we’re looking at and what it means. We’re more engaged in what we’re watching because we have to work to understand it. Short shots make us participants instead of passive viewers.

The static camera: Hitchcock’s Shower Scene (p. 111)

From How to Shoot Video that Doesn’t Suck, Page 111: You gotta walk before you run, and in video, you gotta learn how to compose a shot before you start waving the camera around. Film is motion, but motion doesn’t always mean …(Read the rest)

College and Job Application Videos: Singing Math (p. 171)

From How to Shoot Video that Doesn’t Suck, Page 171: Application videos need to cover interesting topics, presented in unique ways. Doing a bad video is like misspelling the company name on your cover letter.  First, Do no harm. Don’t duplicate what’s …(Read the rest)