Following up on last week’s post, my friend (and storytelling/marketing expert) Andy Goodman sent me this spot and the message “Get a tissue before you watch.” It’s powerful, emotional and beautifully done. It’s also a brilliant model for creating intrigue. The …(Read the rest)
Intrigue is the currency of modern entertainment. It’s the art of making people want to find out more. Skillful storytellers don’t get you to turn page after page by telling you what happens next. They intrigue you– they get you to …(Read the rest)
This was the first “all-music” video that I’ve done for Pie Academy– “How to Make a Crostata”. I usually just blab away – do this, do that – but it was fun, for a change, to tell the story visually, minus …(Read the rest)
It’s the end of the school year. Which means end of the year projects– shot on video. And hours of misery for viewers. If only there was a way to make student video better. Hmmmmm…. Wait– I’ve got it! How about …(Read the rest)
I am starting a video to show on my son’s bar mitzvah. The video will play at a brunch with approximately 200 people, but I worry that the main audience– the ones who will love the video and will be truly entertained– are …(Read the rest)
I’m a chef working on tour with major artists in the rock ‘n’ roll industry in Europe. Every day we get off a tour bus after an average of 6 hours sleep, unload the truck, build a kitchen inside a stadium, …(Read the rest)
When you change your hair style, you walk around all day waiting for someone to notice. But nobody does. What seems like a huge thing to you doesn’t register with anyone else. The only way to get people to notice your …(Read the rest)
Hey Steve, Do you have any insights on marketing for production services? I am struggling with approaching people saying “Hey this is what we do, we are awesome at it, let’s work together.” I don’t want to push things on people, …(Read the rest)
In the video world, it’s “Entertain or die”– if your video’s not good, it’s gone. If you don’t entertain the audience, they won’t watch. And if they don’t watch, what’s the point of doing the video at all? That was my …(Read the rest)
I have to shoot three 90 minute lectures. The topic is actually interesting but very, very, targeted. My plan is to shoot the whole lecture in one shot with a lavalier and one camera. I’ll get all of their powerpoint graphics to edit in. …(Read the rest)
This video was my take on your “50 Ways to Shoot My Daughter Doing Homework” exercise. In addition to shooting from as many different angles as I could, I tried some of the other things I have been learning in your book: telling …(Read the rest)
Hi Steve, I’ve read your book and improved a lot after reading it - thank you! Now I have a fancy new DSLR, and want to take my home movies to the next level. Do you know anything about some of the courses that …(Read the rest)
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