I got a great question from blog fan “Jaye” which I’m saving for a bit later. But in his letter, he referred to a “choddy.” I try to stay up on film and video jargon, but this was a new one to me. Being a naturally curious and jargon-hating sort, I googled it–
And found stopthechoddy.org. It turns out “choddy” is a somewhat-used term to describe an immediately familiar style of testimonial video– the same ad copy read straight to camera by multiple actors, in a sincere tone of voice.
As for “stop the choddy”? I’ll let them explain their mission statement in the video below. I immediately sat down and wrote them a $1000 check to support the cause. Okay, I didn’t. But I might have if it was a real organization.