Shooting High School Video that Doesn’t Suck

One of my daughter’s high school teachers handed out this video assignment option: a 10 page paper or a 40 minute video. A forty minute video?  That’s almost as long as a network hour (less commercials.)  Yes, it’s possible for a …(Read the rest)

Welcome to the Entertainment Industry

Since I started working on the book, I’ve been checking the Youtube top 100 videos list semi-regularly. Turns out that close to 85% of the videos that score big are made by pros. Of the remaining 15%, a few– maybe 5% …(Read the rest)

20% Of Online Video Viewers Give Up After 10 Seconds

“20% Of Online Video Viewers Give Up After 10 Seconds” That was the headline on a “chart of the day’ from Businessinsider.com. While this figure is shocking and undoubtedly true, a look at the “average” video en masse is not particularly …(Read the rest)

Shoot Video that You Love (p. 26)

From How to Shoot Video that Doesn’t Suck, Page 26: Brandon Hardesty (www.brandonhardesty.com) has made a YouTube career reenacting scenes from movies in his basement, with Brandon playing all the parts.  He’s not joking– he performs with passion, giving it everything he’s …(Read the rest)

Short Shots Add Up (p. 106)

Cutting makes us pay attention. Each cut to a new shot forces our brains to figure out what we’re looking at and what it means. We’re more engaged in what we’re watching because we have to work to understand it. Short shots make us participants instead of passive viewers.

College and Job Application Videos: Singing Math (p. 171)

From How to Shoot Video that Doesn’t Suck, Page 171: Application videos need to cover interesting topics, presented in unique ways. Doing a bad video is like misspelling the company name on your cover letter.  First, Do no harm. Don’t duplicate what’s …(Read the rest)