Intent vs. Results

Hi Steve, Ordered your book from Amazon and devoured it in 2 days; awesome stuff. I have a question on chapter 2 re: intent. Coming from an internet marketing background I am unfortunately ingrained with ‘results’ driven approaches   (increase conversion, ROI, etc). I was …(Read the rest)

Why Knowing “Why” makes Better Video

I’m an author who’d like to shoot promotional videos for YouTube marketing purposes How do I put together a video of my books using just stock footage? Eventually, I’d like to put out a casting call on my local Craig’s List, …(Read the rest)