Better Call Saul: The Devil is in the Details

There is no better show on television than AMC’s Better Call Saul, from Vince Gilligan and Peter Gould, ex of Breaking Bad. All four seasons are spectacular, but if you haven’t watched (or even if you have) it’s worth considering what makes it great. …(Read the rest)

The Mythical Effectiveness of “Asking for the Order”

This week a post went by on my Linked-In feed suggesting that all good video must “ask for the order” and contain a clear “call to action.” This awful idea was, as far as I can tell, invented by someone in …(Read the rest)

Making Interview Videos That Hold Their Attention

I made a recent job shift from corporate training to  being the “video guy”.  I am responsible for capturing “Success Stories” of customers who have installed and use our products. The biggest thing that I’m struggling with now is telling a story that …(Read the rest)

Two Videos, Same Business. But Only One Intrigues

It’s not often we get a chance to compare two videos purporting to do the same thing for the same business, but thanks to my friend Andy Goodman, we can.  Andy publishes a great bloggy-kind-of-newsletter for non-profits, and has kindly given …(Read the rest)

Intrigue is the Currency of Modern Entertainment

Intrigue is the currency of modern entertainment.  It’s the art of making people want to find out more. Skillful storytellers don’t get you to turn page after page by telling you what happens next.  They intrigue you– they get you to …(Read the rest)