LA Times reporters bought 62,000 “views” for this video for about $100. It’s 1:47 of paint drying. Two weeks ago, LA City Attorney Carmen Trutanich was caught buying at least 650,000 views on YouTube for his upcoming campaign for District …(Read the rest)
Since I started working on the book, I’ve been checking the Youtube top 100 videos list semi-regularly. Turns out that close to 85% of the videos that score big are made by pros. Of the remaining 15%, a few– maybe 5% …(Read the rest)
“20% Of Online Video Viewers Give Up After 10 Seconds” That was the headline on a “chart of the day’ from Businessinsider.com. While this figure is shocking and undoubtedly true, a look at the “average” video en masse is not particularly …(Read the rest)
From How to Shoot Video that Doesn’t Suck, Page 189: Viral videos can be total luck or part of an intentional, well orchestrated push. What you don’t want is to have neither. One kind of viral video happens when people accidentally stumble …(Read the rest)
Two words: Naked Celebrity. If you have one, you’ve got a viral video. If not, there’s no guarantee, and anyone who says different can’t be trusted.
I wanted some bad video. Not to watch, at least not all the way through, but to use as an example of how not to do things for my book. Some inspiration from a video that was truly awful. Turns out …(Read the rest)
From How to Shoot Video that Doesn’t Suck, Page 114: Aristotle was the first to note that great drama has three unities—of time, of place, or of action. “Unity” is another way to suggest a pure focus on one thing. A play …(Read the rest)
If you watch professionally shot film, you’ll be surprised how often the camera stays still. Practice keeping the camera locked. That way the action in the frame becomes the most important thing.
I often wonder if an idea I have for a film or video will be interesting to people. The answer always seems to be the same: If I find an idea that I’m willing to really commit to, to go all …(Read the rest)