In the movies, on the big screen, we’re impressed by giant vistas. The stunning old West, where cacti and cowboys roam, or a panorama of stars and planets as we float through the vacuum of space. These amazing landscapes look great in IMAX, okay on our 52-inch plasma screens, and like tiny, blurry garbage on a Droid.
Which is okay because here on planet video, we’re more likely to be shooting people anyway.
If people are the stars of most videos, their faces are what you want to stay focused on. People communicate half of everything they’re saying with their mouths and the other half with their eyes. If you’re too far away, you miss the eyes– and half the message.
No faces here, let alone eyes
Shot close enough to see their eyes
Think about the shifty lawyer on the news whose mouth proclaims his client’s innocence but whose demeanor somehow makes you feel he isn’t. It’s in his eyes. Or in a drama, when she says, “Yes, of course I love you,” but you and the hero know she doesn’t—it’s the eyes again.
If you’ve got a 40-foot screen to project on, you can keep a person small in the frame and they’ll STILL be larger than life when you play your video back. But if your screen is a wee bit smaller, you need big faces to get your story across.
A good guideline? Don’t shoot until you see the whites of their eyes.
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Steve Stockman is a writer/ producer/ director in Los Angeles. How to Shoot Video That Doesn't Suck, available in 9 languages, is the best selling video how-to book in the world. You can find the updated (2017) edition from Workman Publishing wherever you get books, ebooks or audiobooks. 
Great info.!
Can't wait to get the book and read it.