From How to Shoot Video that Doesn’t Suck, Page 192: To promote your product using video, you’ll want to intrigue a potential customer into learning more. Which means you’ll need a big idea and plenty of entertainment value. A great video grabs your …(Read the rest)
From How to Shoot Video that Doesn’t Suck, Page 26: Brandon Hardesty (www.brandonhardesty.com) has made a YouTube career reenacting scenes from movies in his basement, with Brandon playing all the parts. He’s not joking– he performs with passion, giving it everything he’s …(Read the rest)
From How to Shoot Video that Doesn’t Suck, Page 114: Aristotle was the first to note that great drama has three unities—of time, of place, or of action. “Unity” is another way to suggest a pure focus on one thing. A play …(Read the rest)
Genres may seem limiting, but actually the expectations they set up can be fun to screw with– Witness this mashup of a musical and college admissions video from Yale.
If you watch professionally shot film, you’ll be surprised how often the camera stays still. Practice keeping the camera locked. That way the action in the frame becomes the most important thing.
Cutting makes us pay attention. Each cut to a new shot forces our brains to figure out what we’re looking at and what it means. We’re more engaged in what we’re watching because we have to work to understand it. Short shots make us participants instead of passive viewers.
From How to Shoot Video that Doesn’t Suck, Page 111: You gotta walk before you run, and in video, you gotta learn how to compose a shot before you start waving the camera around. Film is motion, but motion doesn’t always mean …(Read the rest)
From How to Shoot Video that Doesn’t Suck, Page 171: Application videos need to cover interesting topics, presented in unique ways. Doing a bad video is like misspelling the company name on your cover letter. First, Do no harm. Don’t duplicate what’s …(Read the rest)