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How to Shoot Video That Doesn't Suck

What’s your Truth?

To keep your videos interesting, seek truth. Truth is always fascinating.  It doesn’t have to be literal truth.  But it does have to be human truth. Showtime’s Dexter was ostensibly about a serial killer struggling to kill without doing “wrong” or getting …(Read the rest)

Entertain or Die

Like it or not, videos that don’t entertain don’t get watched.  Videos that don’t get watched might as well not exist at all. To make sure you’re entertaining, think about your audience when you shoot. If you’re bored, so are they.  Another …(Read the rest)

Am I Using B-Roll Right?

I was once taught that B-roll is best cut in 3’s, but in this piece I couldn’t get that to work with the pacing on the dialogue. Does the edit feel forced in this piece? What other “rules or tips” of …(Read the rest)

Video vs. Real Life

Several readers forwarded this video. It’s a great example of the principle of intrigue. Notice how the video sets up a game with the viewer– how will writer Charlene DeGuzman’s key point be revealed in each shot?  Once we know what …(Read the rest)

Intrigue In Action

Following up on last week’s post, my friend (and storytelling/marketing expert) Andy Goodman sent me this spot and the message “Get a tissue before you watch.”  It’s powerful, emotional and beautifully done. It’s also a brilliant model for creating intrigue.  The …(Read the rest)