Every Video Needs a Hero

When somebody asks you what a movie is about, you probably say something like this:  “It’s about a guy who decides to say ‘Yes’ to everything he’s asked to do” or “it’s about a girl who gets flown to another world …(Read the rest)

A Business Video Advantage?

It’s common wisdom that technological leads are always short-lived. They are. But a “great video” advantage isn’t technological.  Entertainment value and quality video are not commodities. An entertainment advantage builds a business brand in a way that’s not easily overcome. Brands are …(Read the rest)

Why Shoot Better Video?

Why shoot better video?  A history lesson: All technology starts in the “Gee Whiz” stage.  That’s where you get points just for having something that can do that…whatever it is.  The first working escalator was installed at Coney Island as a …(Read the rest)

Rethinking Business Videos

The web accelerates cultural trends.  Movies took almost 30 years to transition entirely to color.  TV took about 5 to go from black & white to color, and more recently took 6 years to transition to HD.  Web video was born …(Read the rest)

What video camera should I buy? 5 Questions to Ask

People love to worry about equipment, as if the right camera will take a more interesting video than the wrong camera. It won’t. You can shoot a great movie on your cell phone, and a bad one on an IMAX rig.

Manufacturers release a new video camera every 27 seconds and everyone’s needs are different. Rather than recommend cameras, let’s list the questions you should ask yourself when shopping: