To keep your videos interesting, seek truth.

Truth is always fascinating.  It doesn’t have to be literal truth.  But it does have to be human truth. Showtime’s  Dexter is ostensibly about a serial killer struggling to keep himself from being caught.  It’s truths are about our inability to really understand what other people think or want from us.  By looking through the mind of a psychopath trying to follow his own code of honor, the show exposes things we, the audience can feel to be true.

If customers see truth about their needs in a sales video, they’ll relate to it in a way they couldn’t if they were just being “pitched.”  A birthday party video that finds the truths about the family’s relationships will be way more interesting than a superficial grin-and-wave.

For your next video, what truths can you tell?