"I am thirteen years old, and film-making is my hobby.
As you say in your book, actors are 85% of directing a film, and I love telling stories with my movies, so I feel like I need actors. But because I’m 13, I have to use the actors in my neighborhood.
How do I make great video without ideal actors?"
— C
Casting is a challenge at 13—but it’s also a challenge if you’re doing a marketing video inside a company, working with a new recording artist on a music video, on a tight budget, or otherwise locked into a small pool of actors.
I guess what I’m saying is that casting is a challenge. But it’s the director’s job to match the needs of the video with the abilities of the actor.
Whether you’re a 13-year-old working in the neighborhood or a marketer casting from inside the company, let me suggest a couple of casting tips for when, as the saying goes, “the pickings are slim.”
