Telling the Truth with Testimonials
Shooting testimonial interviews is a great way to get ideas across—but only if the testimonials are real. Here's how to shoot the truth.
Marketing Video
Tips and Tricks for shooting better Marketing video from writer/director Steve Stockman, the author of "How to Shoot Video that Doesn't Suck"
How to Use Story to Make Great Video
Why story works, and how to think about it.
Shooting Real Estate Video that Doesn't Suck
Regardless of your industry, shooting funny, entertaining videos will always do better than dull, boring videos. To get there: focus more on your audience.
10 Tips for Doing Better Marketing Video
How do you convince your company to make better marketing video? Start with these 10 tips on How to Shoot Marketing Video that doesn't suck.
Don't Start Your Video Marketing Conversation with SEO
If you're starting your video marketing strategy conversations with words like "views" and "SEO", you're doing it wrong.
The Dreaded Video Committee
Writing with a video committee sucks. But committees are a fact of life in many work situations. Here's how to manage them.
Single Camera vs. Multi-Camera for a New Director
A new director wonders if single camera coverage or multi-camera coverage is best for the marketing video she's shooting.
Can you actually make a great screencast?
Sometimes you're teaching about an app or other content that lives on a screen. Traditional screencasts are visually dull. But it it possible to make an interesting screencast?
Two Videos, Same Business. But Only One Intrigues
Videos can either suck you in or push you away. Here's a great example of both. Which one wins? The one that intrigues us.
Great Video on no Budget: It's all in the Brains
Can you do a great video on no budget? These guys did. It's not about the equipment or the money. It's about the thinking that comes first.
Lessons from a Great Book Video
What can a great new book video trailer can teach us about business video? That it's worth the effort to do video right.
Generic Animation: Another Toy You Don't Need
Maybe the solution to high production costs is to load your video with slick, generic animation. Or maybe it isn't.