You write a lot about movies, home video, story, etc.
It's all great, and I use it when I shoot stuff. But I need to convince my company to do better marketing videos and I'm not the one shooting those.
Any advice?
— Jackson D.
The only thing worse than shooting awful marketing video is paying someone else to shoot awful marketing video for you.
Critical in this age of video overpopulation: A crash course in video literacy for companies. The more you know about how video really works, the less likely you are to waste money and time on something nobody is going to watch.
Here are 10 tips to run through before your company's next foray into video marketing, whether it's on YouTube or network TV. Good luck!
