How Viral Videos REALLY Work

From How to Shoot Video that Doesn’t Suck, Page 189: Viral videos can be total luck or part of an intentional, well orchestrated push.  What you don’t want is to have neither. One kind of viral video happens when people accidentally stumble …(Read the rest)

Obsession = Great Video

I often wonder if an idea I have for a film or video will be interesting to people.  The answer always seems to be the same:  If I find an idea that I’m willing to really commit to, to go all …(Read the rest)