Understanding that more and more people would rather watch a video about a house vs. opposed to reading a bunch of stuff on line, I've started to make videos that are entertaining (and maybe somewhat funny?) to boost interest in my town and my inventory.
But in terms of making them better from there? I'm completely lost– I have a very limited budget. Do you have a road map of what to do next?
- HH
The good news is that you're on the right track. Funny, entertaining videos will always do better than dull, boring videos. And "entertaining" is brain-dependent, not budget dependent.
Making any kind of great marketing video is always about your audience: What will make them really enjoy and pay attention to your video? The more your entertaining video meets their needs, the better it will perform.
Let's go through a sample process to make your real estate video more audience-focused. You can use these steps to better Audience-Focus any marketing video. (DISCLAIMER: Your ideas will be better than mine– I've bought and sold real estate, but I'm not an expert. The process is the important part.)
We’ll start with Audience Needs:
