It’s not often we get a chance to compare two videos purporting to do the same thing for the same business, but thanks to my friend Andy Goodman, we can. Andy publishes a great, bloggy kind of newsletter for nonprofits, and has kindly given me permission to steal some of this month’s cover story.
Lifelines for Youth is a nonprofit that helps formerly incarcerated youth. Naturally, they are interested—as are all nonprofits—in raising money. They commissioned a video to help. When it didn’t help enough, they commissioned another one.
