Learning from Mediocre Video
We can mostly agree that we are watching a GREAT film or video—and an awful one. But what about that vast middle ground? What can we get out of watching truly mediocre video? More than you would think...read on!
intrigue
Making Great Choices in Video
Great videos start with great choices. Trust your instincts, own your decisions, and create engaging content that excites you.
Don't Start Your Video Marketing Conversation with SEO
If you're starting your video marketing strategy conversations with words like "views" and "SEO", you're doing it wrong.
Better Call Saul: The Devil is in the Details
There's no better show on TV than AMC's BETTER CALL SAUL. Astoundingly well written and acted, of course. But for me this show, more than any I've seen, the intrigue comes from small specific moments. The devil is in the details.
Why Making Video "Ask for the Order" Doesn't Work
How to really motivate change? Try "intrigue" instead.
Two Videos, Same Business. But Only One Intrigues
Videos can either suck you in or push you away. Here's a great example of both. Which one wins? The one that intrigues us.
Video vs. Real Life
In which a great video intrigues us — and focuses our attention on a real life problem having to do with video.
Intrigue In Action
Here's a brilliant video that uses intrigue to pull you in, and makes a powerful message out of something you might normally have blown off.
Intrigue is the Currency of Modern Entertainment
Intrigue is the currency of modern entertainment. It's the art of making people curious enough — involved enough — to want to find out more.
5 Questions to Focus on Your Video's Story
You can help intrigue us by focusing your video on some questions that, if answered, lead to story. Any kind of story helps us pay attention.