I made a recent job shift from corporate training to being the “video guy”. I am responsible for capturing “Success Stories” of customers who have installed and use our products.
The biggest thing that I'm struggling with now is telling a story that intrigues people and keeps them watching. I just finished your book, and as I think back through some recent edits I completed, I now know the intrigue wasn't there.
How do I find the the most intriguing way to present customer stories in interview videos?
— Ken
I am going to give you the secrets of intrigue right here, Ken, and your videos are going to be impossible to stop watching. But first, let's talk about what "intrigue" really means:
In the first minute of Citizen Kane, Charles Foster Kane dies after uttering his last word, "rosebud." A reporter's quest to find out what "rosebud" means drives the entire movie. The reporter never finds out what it means, but we do, in the very last shot of the film. And when we do we're satisfied. The quest to find "Rosebud" drives Citizen Kane forward with the force of curiosity. Intrigue. Which is one of the reasons it's universally considered one of the greatest films of all time. What was "rosebud"? I bet you're wondering now. Stay tuned.
