Entertain or Die

Like it or not, videos that don’t entertain don’t get watched.  Videos that don’t get watched might as well not exist at all. To make sure you’re entertaining, think about your audience when you shoot. If you’re bored, so are they.  Another …(Read the rest)

Audience Focused Video

Hey Steve, I’m a brand new Realtor in a small coastal town in Florida. Understanding that more and more people are viewing video as opposed to reading a bunch of stuff on line, and with a very limited budget, I bought …(Read the rest)

Shoot Video that You Love (p. 26)

From How to Shoot Video that Doesn’t Suck, Page 26: Brandon Hardesty (www.brandonhardesty.com) has made a YouTube career reenacting scenes from movies in his basement, with Brandon playing all the parts.  He’s not joking– he performs with passion, giving it everything he’s …(Read the rest)

Short Shots Add Up (p. 106)

Cutting makes us pay attention. Each cut to a new shot forces our brains to figure out what we’re looking at and what it means. We’re more engaged in what we’re watching because we have to work to understand it. Short shots make us participants instead of passive viewers.