Since everyone alive today has been watching film and video from birth, we all have some idea of what bad film and video look like. It’s that stuff you click out of instantly on your browser or your remote, often within …(Read the rest)
We finished shooting the 4th episode of our new Food Network series $24 in 24 Hours in Cleveland on Thursday. Last stop: The Rock and Roll Hall of Fame. I spent 9 years of my life working in Rock radio, going …(Read the rest)
“20% Of Online Video Viewers Give Up After 10 Seconds” That was the headline on a “chart of the day’ from Businessinsider.com. While this figure is shocking and undoubtedly true, a look at the “average” video en masse is not particularly …(Read the rest)
From How to Shoot Video that Doesn’t Suck, Page 114: Aristotle was the first to note that great drama has three unities—of time, of place, or of action. “Unity” is another way to suggest a pure focus on one thing. A play …(Read the rest)
Genres may seem limiting, but actually the expectations they set up can be fun to screw with– Witness this mashup of a musical and college admissions video from Yale.
If you watch professionally shot film, you’ll be surprised how often the camera stays still. Practice keeping the camera locked. That way the action in the frame becomes the most important thing.
People love to worry about equipment, as if the right camera will take a more interesting video than the wrong camera. It won’t. You can shoot a great movie on your cell phone, and a bad one on an IMAX rig.
Manufacturers release a new video camera every 27 seconds and everyone’s needs are different. Rather than recommend cameras, let’s list the questions you should ask yourself when shopping:
I often wonder if an idea I have for a film or video will be interesting to people. The answer always seems to be the same: If I find an idea that I’m willing to really commit to, to go all …(Read the rest)