What's Your Intent? (p. 25)
Before you shoot video, brainstorm a list of what you're trying to do. The best thoughts form your intent- your guide to great video.
Marketing Video
How to shoot video that people — especially your clients — want to watch.
How to Promote Your Product Using Video (p. 192)
To promote your product using video, you'll want to intrigue a potential customer into learning more. Which means you’ll need a big idea and plenty of entertainment value.
Rethinking Business Videos
It would be nice to think that business videos you created for next to nothing two years ago will keep working. But it won’t. Time to upgrade.