Breaking Video Rules
Breaking video rules requires that you a.) know the rules and b.) break them with enormous style and commitment. As this video proves.
Shooting Video
Zoom with Your Feet
Do you find yourself zooming in on subjects from waaaaay across the room? Bad idea. You'll get much better video if you zoom with your feet.
Don't Shoot Until You See the Whites of Their Eyes
If people are the stars of most videos, faces are what you want to stay focused on. Don't shoot until you see the whites of their eyes.
Think in Shots
When did you last see a professionally produced video with a 45-minute-long shot? (hint: NEVER). Think in Shots.
How to Promote Your Product Using Video (p. 192)
To promote your product using video, you'll want to intrigue a potential customer into learning more. Which means you’ll need a big idea and plenty of entertainment value.