Hi Steve –
You sometimes say that a certain video doesn't cost much. But I don't have an idea on how much anything in video should cost.
Can you give us some guidelines?
– Jason Black
This will sound at first like a non-answer to a good question, Jason, but the truth about video is that it can cost as little or as much as you want to spend.
For example, a big feature film might cost $1 million per minute. That same $1 million might only buy you :30 seconds of an action-packed Super Bowl commercial. Or you could use it to produce 2 episodes of a one-hour cable TV series.
On the low end, you might only spend a few thousand dollars on a 3 minute book video (if you ask for help from all your friends!) Or $50 and a dozen bagels to hire a local film student to shoot the sales video for your bakery.
