Hey Steve,
Do you have any insights on marketing for production services?
I am struggling with approaching people saying "Hey this is what we do, we are awesome at it, let's work together." I don't want to push things on people, I want people to come to us for what we do, what we can offer and how we do it.
We have been very lucky in our first year that we haven't have to do ANY marketing, but we are at a point where we should be bringing in more sales!
- Jesse
The dream of any artist is to be recognized for her brilliance, sought after by all, and hired only by a select few with the millions of dollars and requisite good taste that are her due. The truth, however, is that all artists who want to make a living over time have to work hard for it. Every single one.
At the same time, most artists don't like to be pushy. A dilemma, to be sure. But instead of thinking of marketing as foisting yourself on unwitting victims, think of it as helping people who need what you do. Now it doesn't seem as bad, right?
