From How To Shoot Video that Doesn't Suck

Imagine this video: at a retail in-store appearance in Hollywood, a costumed movie superhero steps out of a limo and walks through the store.

Shot from adult height, we see the character shake hands with the store manager and the tops of the heads of children as we pass by. But if we kneel down to child level, suddenly we’re in another world. We see kids’ faces light up as this cartoon come to life walks past, their anguish as they decide whether to approach, and their joy when they finally get a hug from their favorite star.

Changing the filming angle has completely changed the meaning of the video—as it often does. But most people shoot everything straight on at about chest level—right where it’s easy to hold the camera. Get used to playing with angles in your video, and everything will start to look more interesting.

Want to practice? Set a timer for five or six minutes and see if you can shoot 50 different static shots of one thing—no zooming or moving within the shot. Shoot three seconds. Cut. Move. Shoot three seconds. Cut. Speed is important. You don’t want to think too much or judge the results—it’s all about practice.

Make your moves big. Don’t just step a little to the right—go behind your subject. Don’t lower the camera a little—lie on the floor!

In this video, I shot for six minutes while my daughter did homework for her art history class. I used a Kodak pocket camera, which means no zoom lens. Not all the shots are brilliant (and a couple aren’t in focus—I kept them in the nonjudgmental spirit of the exercise), but they’re all less boring than another straight-on, eye-level shot.

Thanks to Chris Arena for the great song.