Don't Shoot Video in Real Time
If you shoot video by running the camera non-stop, your video will take the same amount of time to watch as it did to shoot. You’ll need an extra lifetime.
Articles
What's Your Intent? (p. 25)
Before you shoot video, brainstorm a list of what you're trying to do. The best thoughts form your intent- your guide to great video.
How to Promote Your Product Using Video (p. 192)
To promote your product using video, you'll want to intrigue a potential customer into learning more. Which means you’ll need a big idea and plenty of entertainment value.
Rethinking Business Videos
It would be nice to think that business videos you created for next to nothing two years ago will keep working. But it won’t. Time to upgrade.
Shoot Video that You Love (p. 26)
The videos are obviously well rehearsed. The shots are carefully planned. Great acting. The real question: why do them? Shoot video...
Make Your Video Sound Great
A gunshot isn't really scary without a big bang. This great video shows how sound effects work in movies — and in your video.
How to Create a Viral Video, Guaranteed!
Two words: Naked Celebrity. If you have one, you've got a viral video. If not, there's no guarantee, and anyone who says different can't be trusted.
What in the Hell is Unity? (p. 114)
From "How to Shoot Video That Doesn't Suck", an example of dramatic "unity" — another way to make your video waaaay more watchable.
Genre Mashups: Musical Admissions Video (p. 61)
Videos have genres, although you may not be used to thinking of them that way.
Set the Shot and Hold It: Beyonce (p. 111)
If you watch professionally shot film, you’ll be surprised how often the camera stays still. There's a reason for that.
Short Shots Add Up (p. 106)
Cutting makes us pay attention. Each cut to a new shot forces our brains to figure out what we’re looking at and what it means.
The static camera: Hitchcock's Shower Scene (p. 111)
An authoritative static camera shows movement better than a meandering moving camera. Don't believe it? Catch this classic proof from the master- Alfred Hitchcock.