How to Create a Viral Video, Guaranteed!
Two words: Naked Celebrity. If you have one, you've got a viral video. If not, there's no guarantee, and anyone who says different can't be trusted.
What in the Hell is Unity? (p. 114)
From "How to Shoot Video That Doesn't Suck", an example of dramatic "unity" — another way to make your video waaaay more watchable.
Genre Mashups: Musical Admissions Video (p. 61)
Videos have genres, although you may not be used to thinking of them that way.
Set the Shot and Hold It: Beyonce (p. 111)
If you watch professionally shot film, you’ll be surprised how often the camera stays still. There's a reason for that.
Short Shots Add Up (p. 106)
Cutting makes us pay attention. Each cut to a new shot forces our brains to figure out what we’re looking at and what it means.
The static camera: Hitchcock's Shower Scene (p. 111)
An authoritative static camera shows movement better than a meandering moving camera. Don't believe it? Catch this classic proof from the master- Alfred Hitchcock.
College and Job Application Videos: Singing Math (p. 171)
Application videos need to cover interesting topics, presented in unique ways. A bad video hurts.
Five Questions to Ask Before Buying a Video Camera
What video camera should you buy? Manufacturers release a new video camera every 27 seconds. Here are the 5 questions you should ask.