I get that a good video should have a story. But when I shoot video of my buddies during our bicycle rides, the camera is fixed on the bike facing front or back. Who is the hero? How can I make a video that doesn't suck?
— Carlo
The “Hero” of any video is the person the story is about. Oppenheimer is about, well, Oppenheimer. And it would be a totally different story if it were called Barbie. So finding the hero is a pretty important question. If your video was a movie, whose name would you want to see on the title?
Heroes are not assigned to you. You have to create them (for fiction) or discover them (for documentary.) But the choice of hero is always yours. Who do you want it to be?
Let's look at the hero in two imaginary examples from your bike video, Suppose your hero is Emile, who is recovering from a broken leg and may not go the distance. What does the epic video entitled Emile look like?
While the bulk of your shooting might still be from Gopros stuck to a bike, most of