The Power of Story Booklet: Free Download!

Talking about “Story” scares people.   That’s because screenwriting books are filled with stuff like “three act structure,” “inciting incidents,” “act 2 turns” and “petting the dog.” Let me save you some time: it’s all jargon you don’t need to know.  Story …(Read the rest)

Every Video Needs a Hero

When somebody asks you what a movie is about, you probably say something like this:  “It’s about a guy who decides to say ‘Yes’ to everything he’s asked to do” or “it’s about a girl who gets flown to another world …(Read the rest)

Why Shoot Better Video?

Why shoot better video?  A history lesson: All technology starts in the “Gee Whiz” stage.  That’s where you get points just for having something that can do that…whatever it is.  The first working escalator was installed at Coney Island as a …(Read the rest)

Rethinking Business Videos

The web accelerates cultural trends.  Movies took almost 30 years to transition entirely to color.  TV took about 5 to go from black & white to color, and more recently took 6 years to transition to HD.  Web video was born …(Read the rest)