From How to Shoot Video that Doesn't Suck

Application videos need to cover interesting topics, presented in unique ways.

In an application video you're telling a story about yourself. Don't duplicate what's already on your resume. Do add motion and emotion to make a moving collage of who you are– so your prospective school or employer gets something special– that they wouldn't get from yet another essay written by AI.

And remember: First do no harm. Doing a bad video is like misspelling the company name on your cover letter. If you're not sure it's great, don't send it.

This one is great– and the woman who used it to apply to Brown got in! You can find more examples of good college videos all over YouTube.