Intent vs. Results
In its simplest form, intent helps you make your video. A result is something you measure later to see how successful you've been.
Intent
Why Knowing "Why" makes Better Video
Asking "why" make a video comes before you ask "how." Otherwise you may spend a lot of effort on something that just won't work.
Intent in Action
What do a gazillion jelly beans have to do with a videographer's artistic "intent"? Find out here:
What's Your Intent? (p. 25)
Before you shoot video, brainstorm a list of what you're trying to do. The best thoughts form your intent- your guide to great video.