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How to Shoot Video That Doesn't Suck

What’s your Truth?

To keep your videos interesting, seek truth.

Truth is always fascinating.  It doesn’t have to be literal truth.  But it does have to be human truth. Showtime’s Dexter was ostensibly about a serial killer struggling to kill without doing “wrong” or getting caught.  It’s truths were about the character being unable to understand how “normal” people think– which turned out to be bigger truths about everyone’s inability to really understand what other people think or want from us.  By looking through the mind of a psychopath trying to follow his own code of honor, the show exposes things we, the audience, understand to be true.

Was the show literally “true”? No.  It was about a fictional character, and it’s plot was made up by a team of professional writers.  But did it tell truth?  Yes.  Which was the secret to it’s long success.

If customers see truth about their needs in a sales video, they’ll relate to it in a way they couldn’t if they were just being “pitched.”  Your funny video sketch plays well at a meeting because it tells truths about the corporate culture around you.  A birthday party video that tells the truths about the family’s relationships will be way more interesting than a superficial grin-and-wave.

For your next video, what truths can you tell?

One thought on “What’s your Truth?

  1. Steve – Thank you for the article. It is so good to step back and remember that the purpose of what I am doing with my work is tell a story and to communicate the truth. It is a great message to hold to while I am doing my work. Thanks,

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