Breaking Video Rules
Breaking video rules requires that you a.) know the rules and b.) break them with enormous style and commitment. As this video proves.
Articles
Knowing When to Turn the Video Camera Off
Knowing when to turn the video camera off is tough. But if you shoot everything your kids do, you'll need another lifetime to watch it.
Zoom with Your Feet
Do you find yourself zooming in on subjects from waaaaay across the room? Bad idea. You'll get much better video if you zoom with your feet.
Don't Shoot Until You See the Whites of Their Eyes
If people are the stars of most videos, faces are what you want to stay focused on. Don't shoot until you see the whites of their eyes.
Shoot Short Shots
Short shots make us pay attention. Each new shot forces our brains to figure out what we’re looking at and what it means.
Think in Shots
When did you last see a professionally produced video with a 45-minute-long shot? (hint: NEVER). Think in Shots.
50 Ways to Shoot One Thing (p. 140)
Changing your filming angle changes the meaning of your video. Play with angles in your video, and everything will look more interesting.
Immerse Yourself in Better Video
One way to get better at video is to immerse yourself in great film and TV. Start by reading these awesome downloadable scripts.
A Demo Video that Works
You wouldn't think a demo video could get us excited about something as boring as the future of glass. This does—here are the lessons:
How Viral Videos REALLY Work (p. 189)
Viral videos can be total luck or part of an intentional, well orchestrated push. What you don't want is to have neither.
Video Journey to Another Brain
My favorite videos? The ones so different from anything I can conceive of that it feels like I'm thinking with someone else's brain.
Shooting in Limbo (p. 127)
Shoot video on a limbo background is easier than you think.