Video vs. Real Life
In which a great video intrigues us — and focuses our attention on a real life problem having to do with video.
Articles
Breaking the "Rules" of Video
Rules? There are no "rules" in video. Oh, wait. There is this one.
Why Knowing "Why" makes Better Video
Asking "why" make a video comes before you ask "how." Otherwise you may spend a lot of effort on something that just won't work.
The Value of the Checklist (Even if You're Not Drinking)
A production checklist can help save lives. Yours, if you're the producer of the show, for example. The key to checklists is to make them thoughtfully, and then follow them religiously.
Why Some Critiques Suck: The Myth of "Brutal Honesty"
"Brutal Honesty"? Maybe looking for an awesome teacher is a better idea. Here are some tips on where to find critiques for your videos.
The Filmmaker as Detective: Finding Story
Everyone has a story in them, but they aren't always obvious. To find great stories, you need to become a great detective.
How to Shoot Graduation Video that Doesn't Suck, Part 2
Graduations. An opportunity to be with family, create memories and, if you’re not careful, shoot the most boring graduation video ever.
How to Shoot Graduation Video that Doesn’t Suck, Part 1
Graduation is a huge family Event. Yes, Event with a capital “E”, which means you MUST shoot Graduation Video. Here's how to do it right.
Intrigue In Action
Here's a brilliant video that uses intrigue to pull you in, and makes a powerful message out of something you might normally have blown off.
Intrigue is the Currency of Modern Entertainment
Intrigue is the currency of modern entertainment. It's the art of making people curious enough — involved enough — to want to find out more.
Target Audience: Who is Your Video For?
It's hard to know how your video did unless you know who it was for in the first place. Know your target audience and you'll build a better video.
For Video that's Relatable, Tell Specific Stories
The trick to generally relatable video? Tell specific stories. Detailed tales draw us in and make us think about our own experiences.