How to Shoot Graduation Video that Doesn’t Suck, Part 1
Graduation is a huge family Event. Yes, Event with a capital “E”, which means you MUST shoot Graduation Video. Here's how to do it right.
Articles
Intrigue In Action
Here's a brilliant video that uses intrigue to pull you in, and makes a powerful message out of something you might normally have blown off.
Intrigue is the Currency of Modern Entertainment
Intrigue is the currency of modern entertainment. It's the art of making people curious enough — involved enough — to want to find out more.
Target Audience: Who is Your Video For?
It's hard to know how your video did unless you know who it was for in the first place. Know your target audience and you'll build a better video.
For Video that's Relatable, Tell Specific Stories
The trick to generally relatable video? Tell specific stories. Detailed tales draw us in and make us think about our own experiences.
Before You Pick Your Equipment, Pick a Story
A chef with an idea for a documentary wants equipment advice. But can we answer equipment questions without knowing the story first?
The Haircut Principle: The Power of the Extreme
It's hard for the audience to notice the tiny, subtle changes in your video. If you want them to see it, push it to an extreme.
5 Tips for Growing Your Video Production Business
How do you market a video production business? By using video, of course! That and finding the right people for the job of becoming your customers.
Can a 90 Minute Lecture Video be Great?
Can a lecture video be compelling? Ummmmmm...probably not. Here's why not, and some advice on how you might be able to come close.
What about Video Classes?
A reader asks about video classes—do they work? Do you know any good ones?
Capturing Emotion on Video
Capturing emotion on video means making very specific observations—and leaving room for people to feel. Here's what I mean:
School Video that Doesn't Suck
If your job is to shoot school programs and please parents, can you do both? Or either? Here's how to shoot school video that doesn't suck.