Shoot Short Shots
Short shots make us pay attention. Each new shot forces our brains to figure out what we’re looking at and what it means.
Think in Shots
When did you last see a professionally produced video with a 45-minute-long shot? (hint: NEVER). Think in Shots.
50 Ways to Shoot One Thing (p. 140)
Changing your filming angle changes the meaning of your video. Play with angles in your video, and everything will look more interesting.
Immerse Yourself in Better Video
One way to get better at video is to immerse yourself in great film and TV. Start by reading these awesome downloadable scripts.
A Demo Video that Works
You wouldn't think a demo video could get us excited about something as boring as the future of glass. This does—here are the lessons:
How Viral Videos REALLY Work (p. 189)
Viral videos can be total luck or part of an intentional, well orchestrated push. What you don't want is to have neither.
Video Journey to Another Brain
My favorite videos? The ones so different from anything I can conceive of that it feels like I'm thinking with someone else's brain.
Shooting in Limbo (p. 127)
Shoot video on a limbo background is easier than you think.
Don't Shoot Video in Real Time
If you shoot video by running the camera non-stop, your video will take the same amount of time to watch as it did to shoot. You’ll need an extra lifetime.
What's Your Intent? (p. 25)
Before you shoot video, brainstorm a list of what you're trying to do. The best thoughts form your intent- your guide to great video.
How to Promote Your Product Using Video (p. 192)
To promote your product using video, you'll want to intrigue a potential customer into learning more. Which means you’ll need a big idea and plenty of entertainment value.
Rethinking Business Videos
It would be nice to think that business videos you created for next to nothing two years ago will keep working. But it won’t. Time to upgrade.