How to Create a Viral Video, Guaranteed!
Two words: Naked Celebrity. If you have one, you've got a viral video. If not, there's no guarantee, and anyone who says different can't be trusted.
Tips & Tricks
Nuggets of advice that help turn good video great.
Set the Shot and Hold It: Beyonce (p. 111)
If you watch professionally shot film, you’ll be surprised how often the camera stays still. There's a reason for that.
Short Shots Add Up (p. 106)
Cutting makes us pay attention. Each cut to a new shot forces our brains to figure out what we’re looking at and what it means.
The static camera: Hitchcock's Shower Scene (p. 111)
An authoritative static camera shows movement better than a meandering moving camera. Don't believe it? Catch this classic proof from the master- Alfred Hitchcock.
College and Job Application Videos: Singing Math (p. 171)
Application videos need to cover interesting topics, presented in unique ways. A bad video hurts.