Knowing When to Turn the Video Camera Off
Knowing when to turn the video camera off is tough. But if you shoot everything your kids do, you'll need another lifetime to watch it.
video tips
Zoom with Your Feet
Do you find yourself zooming in on subjects from waaaaay across the room? Bad idea. You'll get much better video if you zoom with your feet.
Shoot Short Shots
Short shots make us pay attention. Each new shot forces our brains to figure out what we’re looking at and what it means.
50 Ways to Shoot One Thing (p. 140)
Changing your filming angle changes the meaning of your video. Play with angles in your video, and everything will look more interesting.
How to Promote Your Product Using Video (p. 192)
To promote your product using video, you'll want to intrigue a potential customer into learning more. Which means you’ll need a big idea and plenty of entertainment value.