For Video that's Relatable, Tell Specific Stories
The trick to generally relatable video? Tell specific stories. Detailed tales draw us in and make us think about our own experiences.
Articles
Before You Pick Your Equipment, Pick a Story
A chef with an idea for a documentary wants equipment advice. But can we answer equipment questions without knowing the story first?
The Haircut Principle: The Power of the Extreme
It's hard for the audience to notice the tiny, subtle changes in your video. If you want them to see it, push it to an extreme.
5 Tips for Growing Your Video Production Business
How do you market a video production business? By using video, of course! That and finding the right people for the job of becoming your customers.
What about Video Classes?
A reader asks about video classes—do they work? Do you know any good ones?
Capturing Emotion on Video
Capturing emotion on video means making very specific observations—and leaving room for people to feel. Here's what I mean:
School Video that Doesn't Suck
If your job is to shoot school programs and please parents, can you do both? Or either? Here's how to shoot school video that doesn't suck.
Better Video with "How?"
You might be stuck on a problem shooting, but the clock keeps ticking. Shoot better video by stopping to ask yourself "how."
Better Video with "Why?"
Want better video? Try asking yourself "Why"? Sometimes people will look at you a little funny, but you don't need to ask out loud.
5 Questions to Figure Out What Your Video Should Cost
What your video should cost depends on a lot of stuff. Here's how to sort it all out.
Video Sound in a Loud Room
Can you get decent video sound in a noisy room, like a nightclub? It's tough — but here's one secret way they do it in the movies.
Free Excerpt: How to Shoot Video That Doesn't Suck
The first 20 pages of How to Shoot Video that Doesn’t Suck include the complete quick-start guide: 12 tips to make your video better instantly.