Every Video Needs a Hero
Every video needs a hero. By "hero" I don’t mean that they have to kill bad guys—but they need to be active. A hero is the one things happen to.
Inspiration
Bite-sized advice for getting your videos back on track.
Video is Never Finished...
There's an old saying that "Video is never finished. It's just taken away." If you're doing a project on your own, you may have to give it away.
Video vs. Real Life
In which a great video intrigues us — and focuses our attention on a real life problem having to do with video.
Intrigue In Action
Here's a brilliant video that uses intrigue to pull you in, and makes a powerful message out of something you might normally have blown off.
Intrigue is the Currency of Modern Entertainment
Intrigue is the currency of modern entertainment. It's the art of making people curious enough — involved enough — to want to find out more.
Better Video with "How?"
You might be stuck on a problem shooting, but the clock keeps ticking. Shoot better video by stopping to ask yourself "how."
Better Video with "Why?"
Want better video? Try asking yourself "Why"? Sometimes people will look at you a little funny, but you don't need to ask out loud.
Shoot Short Shots? There are No Rules (p. 106)
I often recommend that people shoot short shots. Then I get letters arguing about the rule of shooting short shots, and whether you can ever break it. My answer: There are no rules in creativity.
If At First You Don't Succeed, Chuck it and Try Something Else
What if something's not working when you're shooting a video? You can waste time. Or chuck it and try something else.
Intent in Action
What do a gazillion jelly beans have to do with a videographer's artistic "intent"? Find out here:
Great Video Transcends Equipment
Great video transcends equipment. You can shoot awful video with a crew of 100 — or something like this on your cellphone.
Breaking Video Rules
Breaking video rules requires that you a.) know the rules and b.) break them with enormous style and commitment. As this video proves.